Squared Programs · Forge 1.0

Build
something
real.

Forge is Squared's hands-on learning program. Each edition, we pick one skill and go deep — with a small cohort of people who are serious about making things. Digital skills, physical crafts, and everything in between.

Editions Cover
Brand Identity · Photography · Tailoring · Web Development · Ghostwriting · Agriculture · and more
What is Forge

Not a course.
A proving ground.

Most programs teach you things. Forge makes you do things. Every session has a theme, a task, and an expectation. You show up, you learn, and you leave with something made.

It's intense because making things is intense. But you're not doing it alone — your cohort is right there with you, struggling and shipping and figuring it out together.

By the end of each edition, you'll have a body of work. Real things you made. Not just knowledge in your head — proof you can do the thing.

You Ship Things
Every session ends with something made. A project, a piece, a product — something you can point at and say "I made this." Knowledge without output doesn't count.
Small Cohort
No massive classes. Each edition runs with a small group — everyone knows each other, everyone holds each other accountable. The size is intentional.
One Skill at a Time
Each edition focuses on exactly one skill and goes deep on it. Not a taster course. Not an overview. You leave knowing how to actually do the thing.
Forge 1.0 · Brand Identity

The theme is Brand Identity.

Forge 1.0 is built around one question: can you build a brand? Not just think about one — but actually construct it. Every session in this cohort goes from insight to deliverable.

5
Participants
4
Sessions
4
Weeks
Tue
Every Tuesday
Limited to 5 spots. Applications are rolling — if you're thinking about it, apply now and decide later.
What you'll build skills in
  • Brand audit, competitive landscape, positioning
  • Brand pillars and target audience definition
  • Colour theory, typography, visual language
  • Logo design principles and building a logo suite
  • Brand voice and messaging frameworks
  • Presenting your brand identity with confidence
What you'll make
A complete brand identity. Yours.
  • A brand audit and positioning statement
  • A defined visual language (colours, fonts, feel)
  • A logo suite — primary, secondary, mark
  • A brand voice guide
  • A live brand presentation to the cohort
Starting April 1st · Every Tuesday · 4 weeks · Online via Google Meet
Forge 1.0 Sessions

Four weeks.
Four builds.

Here's exactly what happens each session. No vague "you'll learn lots of stuff." This is the plan.

01
Who Are You?
Brand audit, competitive landscape, and defining your positioning.
Week 1 · Tuesday
02
Strategy & Visual Language
Brand pillars, target audience, colour theory, typography, and the visual decisions that make a brand feel like itself.
Week 2 · Tuesday
03
The Mark & Voice
Logo design principles, building your logo suite, brand voice, and messaging frameworks.
Week 3 · Tuesday
04
The Reveal
Final presentations. Every participant presents their complete brand identity to the cohort.
Week 4 · Tuesday
What people say

Real words from
real people.

"

I've been wanting to build things for two years. Forge actually made me do it. Week two I shipped my first designed thing and the cohort went crazy in the group chat. That feeling kept me going for the rest of the program.

Adaeze O.
Forge 1.0 participant
"

Everyone who joined Forge came in saying "I've been meaning to start." Nobody left saying that. You can't leave without having built something. The structure forces your hand in the best way.

Emeka T.
Forge 1.0 participant
"

I thought I needed to be "ready" before I could show my work. Forge week 3 destroyed that belief. I posted something half-finished and got more response than anything I'd ever published.

Simi A.
Forge 1.0 participant
Past Editions

Where Forge has been.

🗂️
No past editions yet
Forge 1.0 is the first. You could be part of the founding cohort. Apply below and help write the first chapter.
Applications

Ready to apply?

Fill out the short form. We review on a rolling basis and get back to you within a few days.

Only 5 spots. First come, first considered.

📅
Dates
April 1st, 2025 · Every Tuesday for 4 weeks
💸
Investment
Free for Forge 1.0
💻
Format
Online · Sessions via Google Meet · Materials shared digitally
💬
Questions first?
DM Covenant on X or WhatsApp before you apply. Happy to answer anything.
Ready when you are.
Takes about 5 minutes. Rolling admissions — we get back to you within a few days.
Apply for Forge 1.0 →
Only 5 spots. First come, first considered.